How to Improve Your Local SEO Rankings with Google Tools

Google My Business is a free tool that allows businesses to manage their online presence on Google, including in searches and maps. By optimizing its ad, a company can improve its visibility in local search results. BrightLocal offers Google My Business audits to help you discover information about the competition and the categories they use in GMB. You can also compare your ranking with theirs and identify crucial ranking factors for improvement.

In addition, you can quickly detect duplicate listings and make informed decisions with three times as much information. Moz's robust local SEO tools and reputation management solution help you maximize your company's online visibility so you can reach more potential customers. With local SEO software, you can maintain accurate listings on your website, apps, and directories, which enhances the customer experience. The most popular tool that WhiteSpark offers is their local citation search engine, which can help you find citation opportunities to improve your relevant local search rankings. Unlike other local SEO tools that focus more on technical aspects, Whitespark focuses on the business.

Local SEO tools can help track rankings, provide competitive information, help develop SEO-optimized keywords, monitor performance, and encourage customer engagement. Nightwatch combines data from different search and SEO sources from Google Analytics, Keyword Planner, Search Console and other SEO sources. With local SEO software, you can easily publish your business for free, especially after the arrival of Google My Business. However, Advice Local takes a little longer to exceed 80% in submissions to local directories, and the available information is limited to the basics of the NAP (name, address, telephone number). With the right local SEO tools, you'll save time and resources while improving your engagement with your audience.

BrightLocal is a popular local SEO tool used by more than 62,000 agencies, companies and freelancers for analysis and reporting functions. With Yext, you'll have access to a wide range of solutions and products that can help you improve your local SEO. This local listing management tool works with its open local platform, which has one of the largest directory supports. You can use GrowthBar to find local keyword suggestions and identify the best-performing keywords from your local competitor.

Your local SEO audit allows you to detect opportunities for site optimization immediately by easily analyzing more than 300 data points per minute. Advice Local is another local listing management tool that competes with companies like Yext for the largest number of compatible directories. It was founded by local SEO expert Darren Shaw and is designed to find citation opportunities that you might be missing and thus improve your search rankings. With these powerful tools at your disposal, you can easily optimize your website for better visibility in local searches.

Leann Degeest
Leann Degeest

Typical sushiaholic. Total troublemaker. Lifelong twitter scholar. Freelance bacon ninja. Unapologetic beer ninja. Avid webaholic.

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