Local citations are online mentions of a company that include the company's name, address, and phone number (NAP). These quotes can appear in search engines, apps, social platforms and local directories. In simple SEO terms, a local quote refers to any mention of your business online. It can be in a business directory, on an industry-specific site, on a blog, or on any other local website. In local SEO, a citation is a mention of key business information (your name, address and telephone number) anywhere else on the web.
Citations help position your Google Local Pack ad (formerly called Google+ local map) by providing Google with reliable sources of information about your business. They can range from a partial quote, such as a full mention of your company name, to a full quote that includes the company name, address and telephone number. The consistency of NAP citations is particularly important to enjoy the maximum SEO benefit of local citations. If your business appears on a website that is connected to your local area, this is likely to be more valuable than a mention on a website without a local connection. Unstructured citations are valuable for local SEO as well.
Increase your local SEO visibility with easy directory distribution, review management, listing updates, and more. Although links are great, a local citation doesn't need to link to your company's website for it to have SEO advantages. This reality of how the web works makes it especially important for local companies to control the accuracy of their data, so that inaccurate data is discovered and corrected. Creating local citations is beneficial for SEO because it helps Google and other search engines to trust the authenticity of your business and the accuracy of your information. To find local citation opportunities, start by writing down the main and general ones that come to mind when you think of local business directories. We have several local SEO specialists with the knowledge and technical experience to improve the visibility of your company online.
These companies will find the most reliable citation sources for businesses in their local area and will compile a list of the top citation sources in their local area. In conclusion, local citations are an important part of any successful SEO strategy. They help search engines trust the authenticity of your business and provide them with reliable sources of information about your business. They also help potential customers discover your business from these mentions. Therefore, it is important to create accurate and consistent citations in order to maximize the benefits for your business.