Are you looking to get to the top of local SEO? You're in the right place! Local SEO is an essential part of any business's digital marketing strategy. To help you optimize your business for local SEO, we've created a comprehensive guide that includes local SEO tips and tools. Follow these 10 steps to set up a winning local SEO plan and dominate local searches. Step 1: Identify Your Target Audience.
Before you can start optimizing your website for local SEO, it's important to identify who your target audience is. Think about the type of customers you want to attract and what terms they might use to search for your business. Step 2: Research Your Competitors. Once you know who your target audience is, it's time to research your competitors. Take a look at what keywords they are targeting and what strategies they are using to optimize their websites for local SEO. Step 3: Create Optimized Landing Pages.
Best practices for creating landing pages include having optimized H1, H2 and H3 headings, writing keyword-optimized core content, including internal links, adding images, and optimizing them for mobile search. Step 4: Utilize GMB or Google My Business. GMB or Google My Business is an essential part of your local SEO strategy. Make sure you use GMB to your advantage by optimizing your ad to the maximum to improve your local SEO over time. Step 5: Perform Local Keyword Research. Local keyword research is the process of understanding how people search for the local services you offer.
Later on, you'll use local SEO tools to search for these terms, identify geospecific keywords, assess search volume and, ultimately, decide which keywords to target on your website. Step 6: Make the Most of Social Listening. Listen to the most downloaded B2B sales podcast in the world and use social listening tools to identify trends in your industry and find out what people are saying about your business. Step 7: Improve Website Performance. This desktop program tracks links, images, CSS, scripts, and website applications from an SEO perspective. Are you curious to know if you have any 404? Or are you wondering if meta descriptions or H1 are missing? Screaming Frog will analyze up to 500 URLs for free and unlimited in its paid version.
Improve the performance of your website with this free 3-pack starter pack. Step 8: Add Value with Local Content. A map of local service providers or a calendar of events across the city could add value to your personality and contain very relevant local signs on the page. Step 9: Donate to Your Local Community. Donate to your local community by sponsoring charities or local organizations that can generate backlinks. Step 10: Utilize Local SEO Tools. Whitespark offers local listing management, recommends where to include your company, examines your competition and robustly develops and monitors citation growth for better rankings in local searches.
By following these steps and best practices for local SEO, companies can improve organic traffic from searches performed by customers in nearby areas. Local search and mobile search go hand in hand (61% of all Google searches are done on mobile devices), so if your website doesn't work well on a smartphone, you may lose out when it comes to local SEO optimization.