Local citation management is a process of keeping business listings up to date with accurate information. It involves the use of NAP (Name, Address, and Phone Number) data, as well as other details such as website, opening hours, and more. Moz Local is a sophisticated local citation software tool from Moz that can help businesses with their local SEO visibility. Creating local citations can be done in two ways: structured and unstructured.
Structured citations are those that are created using a software or tool, while unstructured citations are those that are created manually by someone who cares about the business. Local citations are important for local SEO because they help search engines verify the legitimacy of a business. They also help businesses appear in hyperlocal directories such as the local Chamber of Commerce or other local business association websites. Using a local citation software tool can be very beneficial for any local business.
It can save time and money, while also providing access to local SEO expertise. There are many tools available, such as Moz Local, that can help businesses manage their local SEO themselves. It is also important for businesses to control the accuracy of their data to prevent any negative impact on local search rankings. This can be done by regularly checking and updating listings with accurate information.
Overall, local citation management is an important part of any local SEO strategy. It helps businesses appear in hyperlocal directories, verify their legitimacy, and control the accuracy of their data.