It's no secret that social media can be a powerful tool for businesses. Not only does it help you reach a wider audience, but it also boosts local search engine optimization (SEO). Your actions on social media have no direct impact on SEO rankings, but they can still help you increase your local SEO performance. It also improves brand reputation, as Twitter companies reported a 19% increase in overall customer satisfaction.
Even if your follower totals on Twitter and Facebook don't directly influence Google's algorithm, you're still reaching a wide audience and earning their trust. To make the most of your local SEO efforts, here is a platform-by-platform breakdown of how to actively use social media to improve your local search performance. The goal of your local SEO strategy should be to position yourself on the first page of organic local searches, as well as in the local snack pack. This will ensure optimal visibility and improve the chances of attracting target traffic.
Creating content that speaks to or relates directly to a local topic is an effective way to capture the attention of local customers. The two have a direct and indirect effect on each other, with specific impacts on content marketing and local SEO. To ensure your local SEO success, keep an eye out for any spelling errors, discrepancies between addresses and phone numbers, or duplicate advertisements and resolve them accordingly. By implementing these 10 practical elements, you'll ensure that your company not only takes advantage of lucrative local searches, but also has a strong foundation when new SEO features are introduced.
With the largest and most active user base on social networks, Facebook should be your top priority when it comes to local SEO. Including your company name, address, and phone number in these directories will not only improve visibility, but it will also boost your local SEO. Your local SEO potential isn't as powerful if you bundle it all on a single page, because search engines don't usually see your brand as an authority in a specific area. However, if you know what information to consider and how to make the most of it, it could even help boost your local SEO strategy.
Both Google and SEO professionals agree that backlinks have an enormous influence on the SEO performance of a website. Local SEO is essential for smaller businesses that operate regionally, rather than nationally.