Are you new to managing citations? Understanding the difference between global and local citation is key to optimizing your local SEO strategy. Citation frequency, as seen in CiteSpace, is a local citation score. This score is usually lower than a global citation score, as it does not take into account articles outside of your data set. If you want to improve the effectiveness of your local SEO efforts, you must create a wide range of citations.
However, this can lead to inconsistencies in your NAP (Name, Address, Phone) data, which can negatively impact your local SEO. Studies have shown that having a consistent NAP list is an important factor for local SEO.