If you're looking to get your website to the top of search engine results, optimizing your images for better performance in local Search Engine Results Pages (SERPs) is a must. The Search Marketing Expo (SMX) conference series, hosted by Search Engine Land, provides great speakers and presentations that cover various aspects of SEO. It's important to think of search marketing as a currency, with SEO and PPC as two sides of the same coin. SEO is the unpaid side, while PPC is the paid side.
To make sure your images are optimized for local SERPs, there are several steps you can take.
Steps to Optimize Images for Local SERPsThe first step is to make sure your images are properly sized and compressed. This will help reduce page load times and improve user experience. Additionally, you should use descriptive file names and alt text for each image.
This will help search engines understand what the image is about and how it relates to your content. You should also use structured data markup on your images. This will help search engines understand the context of the image and how it relates to your content. Finally, you should use image sitemaps to help search engines find and index your images.
Benefits of Optimizing Images for Local SERPsOptimizing images for local SERPs can have many advantages. It can improve user experience by reducing page load times, which can lead to higher rankings in search engine results.
Additionally, it can help search engines understand the context of the image and how it relates to your content, which can lead to more relevant search results. Optimizing images for local SERPs can also give you an edge over competitors who are not optimizing their images. By optimizing your images, you can ensure that they are properly indexed by search engines and appear in relevant search results.