How to Implement Schema Markup for Local SEO Success

Put your business on the SERP map with these five key schema markup values for local SEO. Google is dedicated to the success and growth of local businesses, and this is reflected in its latest algorithm updates. Most of these strategies are already being used by local stores and businesses. You can identify the areas where they are weak and use them as an opportunity to gain a strategic advantage.

Structured data or schema markup is often referred to as the language of search engines. It has its own semantic vocabulary, which is used as code to provide more information about its content to search engines. The precise information that is often displayed below the title of the SERP page helps users to know what they can expect from the website. When you enter search queries such as “SEO companies” or “SEO companies close to me” into the Google search field, you get a search engine results page just like the previous one, where Google shows SEO companies close to the search engine's location. You don't need to be a coding expert to implement schema markup on your website, but a good knowledge of Microdata and JSON-LD will make things easier.

Choose a suitable template and follow it as you create the code. You can use many elements, such as your social profiles, website URL, events and Google Maps location, to enrich your company's local profile. Leverage the power of Google's local search functions with the markup of organizational schemes and take advantage of their many advantages. You can generate brand signals and improve your Knowledge Graph entry in Google search. It will also help you increase the presence of snippets on your website.

Add contact details, logo and links to social profiles to grow your brand. You can also increase the markup of your website's schema to see the Sitelinks Search Box feature. It helps the name of your website to appear in search results (SERP). However, an existing site search is needed to enable the Sitelinks Search Box element. A navigation path indicates a specific position of the web page in the site hierarchy, which makes browsing and exploring the website a better experience.

Therefore, when a user starts from the last navigation path, they can move up the site hierarchy, moving one level at a time. The Breadcrumb schema includes rich snippets that you can create for different available content, “web pages”. These snippets will appear in the SERPs. This markup is used to explain the structure of your website to search engines to encourage better navigation.

It is also used to increase organic site links. Sometimes, visitors don't want to go to the home page and instead go directly to a specific page, such as a blog or a career page. The navigation markup on the site allows them to choose the right page even before visiting the website. According to a WordStream survey, 87% of online marketers use video content. It goes without saying that video content is very important for companies, and they should find ways to promote it not only to capture attention but also reach the end of the funnel. It also helps you position yourself in search engines.

For many search keywords, video content exceeds your site's rankings. It is more prominent in types of content such as “what is it” and “how to do it”. You can use VideoObject schema for hosted or embedded video content. Your efforts will be rewarded when you see that rich snippets of your website appear in Google's video search - this is only possible thanks to schema markup you use. Follow these rules and get better results with schema markup.

You can list all popular schemes and identify types of schemes that will help you achieve your SEO goals. Last but not least, don't forget to mark up all relevant content on your website. The more content you bookmark, more visibility you'll get for your website. However, make sure that you don't mark hidden content - for example, don't mark hidden divs or other hidden elements. To simplify things when uploading code, use custom HTML tag from Google's tag manager. For companies that operate from different locations, it is recommended to generate codes for each of them and then implement them on their location pages for best local SEO results. Once configured and ready for use, click publish button and validate it with Google's structured data tool - you'll need website's URL in this process.

Finally, Google will observe your business's markup and increase visibility of your pages - use list of data elements as reference and highlight other elements on page to add them into annotation list. You don't need label all items - choose ones that are needed - but more things you choose better results you'll get!.

Leann Degeest
Leann Degeest

Typical sushiaholic. Total troublemaker. Lifelong twitter scholar. Freelance bacon ninja. Unapologetic beer ninja. Avid webaholic.

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